fru Gvarv
Branding
In this project, me & Lasse Dollis Spilling designed a brand identity for a squash drink. The squash originated from Gvarv in Norway, and was produced of local fruit and berries. We created 3 flavour concepts with uncommon combinations: Apple & Currant; Honey & Blackberry; Plum & Gooseberry. The visual identity is carried out with the character Fru Gvarv, an old lady who makes the squash inspired by incidents shown on the panels on the bottle. The paper tied to the top of the bottles resembles Fru Gvarv's headscarf.
